An example of Italian excellence towards Asia: Ruggiero Extra Virgin Olive Oil
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An example of Italian excellence towards Asia: Ruggiero Extra Virgin Olive Oil

When it comes to quality, to local excellences, extra virgin olive oil is always one of the main protagonists. Although Asian palates are often difficult to train, the trend is to increasingly recognize all the qualities of our product, both in terms of taste and health benefits. The export of extra virgin olive oil in recent times has always recorded excellent results, consecrating markets such as Japan, China, but also South Korea and, last but not least, the ASEAN area. It is precisely in this region that various market niches are viable with a demand that could potentially grow.

Our territory is full of small companies, often family-run, which produce very high quality extra virgin olive oils. Each with its own peculiarities of territory, olives and organoleptic characteristics. Great merit must be recognized above all to young entrepreneurs in the sector, capable of carrying on the history of the family with innovation, strategy and ambition.

A real example is the Azienda Agricola Ruggiero, located in Castellana Grotte in the Puglia Region, one of the most important areas for the production of quality olives. The Ruggiero Family history starts in the mid-1900s with the production of extra virgin oive oil to be destinated to relatives living in America. Today the family tradition continues thanks to the activity of the third generation. Already appreciated in some Far East markets, Ruggiero products are now preparing to reach new goals also in the South East Asian region.

Antonio Baiano